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Website Design for
Quality Car Rentals is a well-established brand serving the Greater Toronto Area (GTA) since 1995. The company offers a wide variety of rental car services, including insurance replacements, by-the-hour personal bookings, and monthly rentals for commercial purposes. Quality Car Rentals approached our team to redesign the website and add a user-friendly booking functionality to optimize services, increase conversions and sales.
Design Approach
A key redesign goal was to develop a simple and user-friendly booking process to accommodate an expansive fleet of vehicles and multiple locations, provide clients convenience and flexibility. We kept the design simple, intuitive, easy- to-navigate and accessible to all customers across all devices. In addition, we enhanced the overall brand image, making the website look and feel modern and engaging.
Enhanced Booking Functionality
A new booking functionality is synced with customer management system to ensure easy fleet management and make rental process simple and efficient. A new booking functionality allows users to pick an available location, date, and time and seamlessly complete the reservation process. A secure online payment solution is added into the booking process to provide convenience and flexibility. Our partnership with Helcim helped us easily integrate payments into the new booking functionality.
Customer Centric Content
Since the website design centers around the booking functionality, we ensured that messaging, content flow, relatable visuals support the customer journey and make it easy to navigate the website and complete the booking process.
