Instead of traditional imagery displaying dental equipment, technicians at work or images of dentures, crowns and healthy teeth, we focused on creating a featherlight feeling of perfect weightlessness. The dancing ballerina in the background video is there to emphasize this very effect.

To further promote the brand as a Dental SPA, we stepped away from the traditional blue-and-white color palette. Instead, we chose to work with a set of gentle browns and teals on soft beige backgrounds. Some of the sections have a subdued image in the back, creating depth while not interfering with readability. This feeling of ease is further emphasized by the use of cursive fonts for headers, setting it once more apart from other dental practices.

At the same time, the site is crisp and clear, using sharp images and clear text on white backgrounds for perfect readability. This clear-cut design also helps the site be perfectly mobile-friendly, an important aspect for busy people looking for a local dentist on the go. .