This ambitious web development project aimed to create a digital space which would bring real, brick and mortar shops and businesses together. The challenge was to recreate the look and feel of a busy midtown neighborhood within a digital environment with clear, easy to access digital tools and services.

It was important to make sure the site has an easy to use mobile version that focuses on helping business owners navigate between its sections adn find exactly what they need. The text-background contrast allows for a lot of white space, making everything clear and readable, ensuring that a busy vendor can make good use of the site from any device, whether desktop, phone or tablet computer.

The luminous semi-clear backgrounds recreate the feel of a lively street with coffee shops and busy night life, setting a perfect contrast with the white text of different labs, workshops and meetings the users are invited to take part of. Other secions of the site help promote local shops who had joined the effort, connecting them into a large network that will succeed in the digital age.